TORONTO (UPI) -- A Canadian company is developing scents aimed at keeping customers inside businesses longer, giving them more time to spend money, officials said.
Mood Media, a Canadian company listed on the London Stock Exchange, has already developed scents called "Lotus Flower" and "Enchanted Apple" and is working with over 20,000 shops in Britain to boost their sales, The Daily Telegraph reported.
Mood Media has created scents for Habitat, the furniture shop, Timberland, the outdoor clothing retailer and Guess, a fashion chain.
"If a shop smells bad, a customer will walk out. It's as simple as that. The longer you can get a customer to stay in the store, the more likely they are to buy," said Mood Media's chief executive, Lorne Abony. "We've proved from our work in America that using the smell of grass cuttings in a DIY store, for example, encourages people to think about buying gardening equipment."
The company is also working with shops in Britain to help them use sound as well as visual media, to boost sales.
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